REFERENCES

Links to several online  material

Mass Communication

• Media today: Introduction to Mass Communication 

• McQuail's Mass Communication Theory, By Denis McQuail

• Mass Media in Sub-Saharan Africa, By Louise Manon Bourgault

• Press Freedom in Africa, By Gunilla L. Faringer

• Media Studies: Media History, Media and Society, edited by Pieter J. Fourie

• Media and Society Into the 21st Century: A Historical Introduction, By Lyn Gorman, David McLean

• Media Ethics: Key Principles for Responsible Practice, By Patrick Lee Plaisance

• Communication Efficiency and Rural Development in Africa: The Case of Cameroon By  Komben  Emmanuel Ngwainmb

• Mass Media and National Development: The Role of Information in the developing countires .By Wilbur Lang Schramm

• Development and Communication in Africa, edited by Charles Okigbo, Festus Eribo

        Mass Communication Theory: Foundations, Ferment, and Future,  By Stanley                 Baran, Dennis Davis

 Public Relations and Advertising

• Advertising psychology
•  Principles of Advertising: A Global Perspective, Second Edition,  By Monle Lee, Carla Johnson
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•  Advertising Age: The Principles of Advertising and Marketing Communication, By Esther Thorson, Margaret Duffy

• Advertising  and sales Management

• Introduction to Public relations and Advertisement
•          Introduction to Public Relations and Advertising,  edited by D F du Plessis

• Creativity in Public Relations

• Advertising and Sales PromotionAdvertising And Sales Promotion,  By S H H Kazmi, Satish   K Batra

• Advertising and Integrated Brand Promotion,  By Thomas O'Guinn, Chris Allen, Richard Semenik, Angeline Close Scheinbaum

• Advertising and Sales Promotion, By Ken Kaser

• Effective Public Relations and Media Strategy, By C.V. NARASIMHA REDDI

• Public Relations: Fresh Perspectives, By M. Chaka, D. Botha

• Creativity in Public Relations, By Andy Green
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•  Advertising Promotion and Other Aspects of Integrated Marketing                            Communication,  By Terence Shimp, J. Craig Andrews
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•  Advertising and Sales Management, By Mukesh Trehan, Ranju Trehan

JOURNALISM

• Introduction to Journalism: Essential techniques and background knowledge, By Richard Rudin, Trevor IbbotsonPractical Journalism: How to Write News, By Helen Sissons

• Broadcast Journalism: Techniques of Radio and Television News, By Andrew Boyd, Peter Stewart, Ray Alexander

• English News Writing: A Guide for Journalists who Use English as a Second language, By Bryce Telfer McIntyre

• Convergence Journalism: Writing and Reporting Across the News Media, By Janet Kolodzy
• Web Radio: Radio Production for Internet Streamin,  By Chris Priestma

• The Media Student's Guide to Radio Production,  By Bob Gilmurra

• Modern Radio Production: Production Programming & Performance

   By Carl Hausman, Frank Messere, Lewis O'Donnell, Philip Benoit